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Digital marketing is one of the most effective mediums for increasing sales — for every $1 invested, you can get a return of $36.
However, increasing competition, the rise of AI-based tools, and 3rd-party regulations like GDPR are making marketing personalization more challenging.
As such, marketers looking to make highly successful strategies need to stay on top of the recent trends affecting this industry.
Below you\’ll find a list of the key statistics that will help you strategize, build, and implement powerful digital marketing strategies.
How big is the digital marketing industry?
- The global digital marketing market is projected to hit the $700 billion mark in 2028, up from $322 billion in 2022. (GNW)
- In the US, the digital advertising market reached $298.4 billion in 2024. (Statista)
- The digital advertising market in Europe is projected to grow by 6.04% over the next four years, resulting in a market volume of $161.2 billion in 2028. (Statista)
- The Chinese digital advertising market is estimated to breach the $100 billion mark in 2024. (Research and Markets)
- In India, the digital advertising market is projected to reach a market volume of $7.1 billion in 2028. (Statista)
- The digital advertising market in South America is projected to grow by 5.51% (2024-2028), reaching a market volume of US$17.7bn in 2028. (Statista)
How much do digital marketers make?
- $64,619 — the average salary for a digital marketer in the United States. (Indeed)
- $78,232 — the average salary for digital marketing managers in top-rated US companies like Amazon, Google, Accenture, and IBM (Coursera)
- $30 per hour — the average hourly rate for freelance digital marketers in the United States. (PayScale H/T Reddit)
- Digital marketers in Denmark earn more in annual salary (€65,000+) than their counterparts across Europe. (Emeritus)
- Digital marketers in China earn more per year (£56,949) than their counterparts across any Asian country. (Reboot)
How effective are different digital marketing channels?
- Email marketing is by far the most effective digital marketing channel – for every $1 spent, it averages a return of $36. (HubSpot)
- The average return on investment in SEO for an e-commerce company is about $2.75 for every dollar spent. (Moz)
- SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods. (GITNUX)
- The average ROI for Facebook ads is 9.21%, meaning you can expect to get around $9.20 for every dollar spent. (WordStream)
- A recent study by Google showed that the average ROI on Google Ads is 800% — that is, a whopping $8 for every $1 spent. (WordStream)
- Around 61% of users have made a purchase either directly on Tiktok or online after seeing an ad on the platform. (TikTok Study)
How does SEO impact digital marketing success?
- Around 93% of all web traffic comes from search engines. (Multiple)
- Google is responsible for 57.8% of the web traffic worldwide (Sparktoro)
- Most companies spend between 8% and 10% of their marketing budgets on search engine optimization. (Multiple)
- 39% of marketers list optimizing on-page content based on keywords as their top SEO strategy (HubSpot State of Marketing Report, 2023)
- 29% of marketers list SEO as a top trend they leverage to boost their marketing efforts. (HubSpot State of Marketing Report, 2023)
- 21% of marketers list using visual content to boost dwell time as a top SEO marketing strategy (HubSpot State of Marketing Report, 2023)
- 1 in every 2 marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)
How does mobile usage impact digital marketing strategies?
- Mobile advertising is expected to break all previous records this year, accounting for 77% of all digital ad spend in 2024. (Wordstream)
- US mobile ad spending will cross $200 billion this year, representing over half of total media dollars spent in the country. (E Marketer)
- Global mobile ad spending reached $362 billion in 2023, an 8% increase over the previous year. (Data.ai\’s State of Mobile Report 2024)
- Mobile ad spending worldwide is expected to exceed the $400 billion mark in 2024, up from $155 billion in 2018. (Statista)
- Social media ad spending is expected to reach USD 219.6 billion dollars in 2024 (Statista)
- In-app advertising is expected to grow at a compound annual growth rate (CAGR) of 17.32% and hit $312.28 billion by 2030. (Market Research Future)
- When in a store, 82% of mobile users will search on their phone for more information (Pedestal)
How does AI impact digital marketing?
- Chatbots are the most popular type of AI among marketers (used by 53%), followed by text generation tools (44%), visual tools (44%), and audio tools (33%). (HubSpot)
- Around 1 in every 2 marketers (45%) use artificial intelligence to create content, whereas 20% use AI to create copy. (HubSpot)
- Digital Marketers employing AI in doing everyday tasks save an average of 3+ hours per piece. (HubSpot)
- Almost every digital marketer believes that AI content isn\’t complete enough to publish without human oversight. (HubSpot)
- AI sees the most significant adoption by marketers working in $500M to $1B companies, with conversational AI for customer service is the most dominant. (Forbes)
- The use of AI by marketers increased from 18% in 2018 to over 80% in 2024. (Statista)
- 1 in every 2 US consumers believes that neither Photoshop nor generative AI must be used in social media posts for commercial purposes. (Statista)
